A bakery that specializes in natural baking, the store atmosphere presents a bright and natural image, with "a workshop hidden in a wheat field filled with the aroma of bread" as the design inspiration, thus Naturalure was born. Seeing the natural and pure essence emanating from the European-style original bread, coupled with Naturalure's dedication to promoting natural and additive-free ingredients, the design principle is to return to purity and convey the goodness of ingredients.